Do Adwords PPC actually ever pay? - UK Business Forums

We've run a few campaigns in the past with limited success, we have one running currently but all I see is "huge" bills from Google with very limited clicks and almost non-existant conversions.

With old school marketing and advertising I know exactly how much an advert will cost (in the Telegraph for example) and even with changing trends and buying habits I can predict what sort of response and return we will get.

With adwords I have no idea whats going to happen, I cant understand why clicks are high and conversions are low, or why costs are high and results are very low. Is it a case of keeping the campaign running and the results will come, or am I right to pull it before too much money poors down the drain?

So, does PPC ever actually genuinely pay and see real dividends on spend, and if so at what level do you have to take it? Is ?100 a month enough, or ?1000 or ?10000?

Source: http://www.ukbusinessforums.co.uk/forums/showthread.php?t=289838

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