Saturday, May 18, 2013

Can Video Marketing Increase Sales? Yes It Can!

Can Video Marketing Increase Sales? Yes It Can!

Sharing videos on the Internet is an increasingly popular marketing method. It is easy to get a simple camera, take a video, and upload it to the Internet. Rapid Internet connections make videos simple to share. If you are interested in exploring video marketing, the article below includes several useful tips.

YouTube is the most popular sharing site, and is worthwhile for its video editing features and analytics alone. You can put annotations on a video, for instance. That is a smart way to share links, coupon codes, and any additional information you want to share.

Videos only go viral for quality content. It doesn?t require a fantastic camera to get viewed by millions of people. People will watch a video that is just okay if it contains relevant information that is important to them. Of course, you should still get a good video camera for professional purposes.

TIP! You can?t possibly think that customers are going to watch lengthy videos and stay interested. During a product demonstration, for example, you may want to use this much time to fully explore all the features of the product.

Avoid thinking your customers will watch videos longer than 20 minutes. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. Simply talking to the audience to keep them informed or advertise a deal should not go over 10 minutes.

You should have a screenshot of your site included in your video. This lets your viewers see your site while they watch. Also use screenshots when creating how-to videos. Save your screenshot, and with the help of video editing software, you can implement them into your videos.

In video marketing you have a very short time frame to capture your viewers attention. The first 15 seconds of your video are crucial. Have a ?hook? that will draw people in and entice them to watch more.

TIP! Focus on a certain topic and choose a descriptive title filled with keywords. Strong titles can go a long way in attracting viewership.

Working with a team is beneficial for quality videos. You can use friends, family or members of your favorite organizations in your videos, so you don?t have to stick to your coworkers if you don?t want to. Credit them near the end so that they can see their names.

Make sure your videos remain focused and on topic. It can be easy to go off topic if you are not prepared. Utilize an outline to help you prepare for shooting the video. Being focused is going to help you have video marketing success.

Do not dismiss YouTube. Start your video marketing campaign here. Video hosting is free. They also are visited the third most out of every website there is. It is the second largest search engine, and is by far the most popular place to view videos.

TIP! You should put your videos on YouTube. Your video marketing content and campaign should start here.

Make videos tailored to your products; if certain ones are harder to use, make videos demonstrating their use. You can show them step-by-step how to do it and get new customers this way as well.

Don?t forget to add a form to opt into your emailing list on the site?s page where the videos are. People may wish to find out more about what your video is about, so you can utilize this time to get them more information.

Hopefully, you feel more confident beginning a video marketing campaign. Always remember the lessons you have learned throughout this article, and apply what you have learned wherever and whenever applicable. This will always provide excellent results for those that are engaged, motivated, and have the ambition to move forward in their careers.

TIP! When you go to a convention or other event, bring along the recording camera. This will give you the opportunity to interview experts and/or document your experiences.

Get your free website analysis (valued at $97) ? 1-888-513-5974 (tell us that you seen our ad on the website)

Source: http://4thgc.com/can-video-marketing-increase-sales-yes-it-can/

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Friday, May 17, 2013

MIT crafts analog circuits from living bacteria

MIT crafts analog circuits from living bacteria

Previous work on using organisms as circuitry has usually involved shoehorning parts of the digital world into a very analog environment. MIT has just found an approach that uses the subtlety of the natural world to its advantage: the circuits themselves are analog. By combining genes that produce similar molecules in response to different inputs, the school's scientists have created bacterial cells that perform basic math -- the exact quantity or ratio of a given molecule is the answer. The approach offers a much wider range of results than a binary circuit (10,000 versus 2), and it exploits the cell enzymes' inherent ratio awareness to do some of the hard work. MIT wants more variety in genetic ingredients before it can produce a truly universal system, but its work could lead to organic sensors that are much simpler and more precise than their digital peers.

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Via: ExtremeTech

Source: MIT

Source: http://www.engadget.com/2013/05/16/mit-crafts-analog-circuits-from-living-bacteria/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget

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Madagascar's Rajoelina not eligible to run in election: AU

By Alain Iloniaina

ANTANANARIVO (Reuters) - The African Union (AU) has said it will not recognise Andry Rajoelina as Madagascar's president if he wins July's presidential election, piling more pressure on the incumbent leader not to stand.

Rajoelina plunged the country into a still-unresolved political crisis in 2009 when he seized power with military support in what the AU called a coup. The ensuing turmoil has stunted foreign investment and badly hurt economic growth.

Following the AU's pronouncement, France and the European Union said they were suspending funding of the election, Madagascar's election commission (CENIT) said.

In a statement after a late-night meeting on Thursday, the AU's Peace and Security Council said: "Perpetrators of unconstitutional change of government cannot participate in the elections organised to restore democratic order.

"Council stresses that the AU will not recognize the Malagasy authorities which would be elected in violation of the relevant AU and SADC (Southern African Development Community) decisions," it added.

Rajoelina and Marc Ravalomanana, the man he unseated from power, both bowed to regional pressure in January and pledged not to stand in the election, in a deal brokered by the SADC.

But Rajoelina, 38, said this month that deal was broken when the wife of Ravalomanana, Lalao Ravalomana, said she would run.

The AU called the candidacies of Rajoelina, Lalao Ravalomanana and former president Didier Ratsiraka "illegitimate", indicating the bloc would not recognise any of the trio as a legitimate leader.

Rajoelina's volte-face has raised political and economic uncertainty on the island, a source of oil, gold, chrome, uranium, cobalt, nickel and ilmenite.

Rajoelina, Lalao Ravalomanana and Ratsiraka ignored a request from the SADC last week to withdraw their candidacies.

"The EU and France are suspending their funding contributions," Charly Venty, the chief of staff to the CENIT's president, told Reuters on Friday. "This will of course disrupt preparations."

Source: http://news.yahoo.com/madagascars-rajoelina-not-eligible-run-election-au-115256152.html

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Engineers monitor heart health using paper-thin flexible 'skin'

May 16, 2013 ? Most of us don't ponder our pulses outside of the gym. But doctors use the human pulse as a diagnostic tool to monitor heart health.

Zhenan Bao, a professor of chemical engineering at Stanford, has developed a heart monitor thinner than a dollar bill and no wider than a postage stamp. The flexible skin-like monitor, worn under an adhesive bandage on the wrist, is sensitive enough to help doctors detect stiff arteries and cardiovascular problems.

The devices could one day be used to continuously track heart health and provide doctors a safer method of measuring a key vital sign for newborn and other high-risk surgery patients.

"The pulse is related to the condition of the artery and the condition of the heart," said Bao, whose lab develops artificial skin-like materials. "The better the sensor, the better doctors can catch problems before they develop."

Your pulse

To find your pulse, press your index and middle finger into the underside of your opposite wrist. You should feel the steady rhythm of your heart as it pumps blood through your veins.

Each beat you feel is actually made up of two distinct peaks, even though you can't tell them apart with just your fingers. The first, larger peak is from your heart pumping out blood. Shortly after a heartbeat, your lower body sends a reflecting wave back to your artery system, creating a smaller second peak.

The relative sizes of these two peaks can be used by medical experts to measure your heart's health.

"You can use the ratio of the two peaks to determine the stiffness of the artery, for example," said Gregor Schwartz, a post-doctoral fellow and a physicist for the project. "If there is a change in the heart's condition, the wave pattern will change. Fortunately, when I tested this on myself, my heart looked fine."

To make the heart monitor both sensitive and small, Bao's team uses a thin middle layer of rubber covered with tiny pyramid bumps. Each mold-made pyramid is only a few microns across -- smaller than a human red blood cell.

When pressure is put on the device, the pyramids deform slightly, changing the size of the gap between the two halves of the device. This change in separation causes a measurable change in the electromagnetic field and the current flow in the device.

The more pressure placed on the monitor, the more the pyramids deform and the larger the change in the electromagnetic field. Using many of these sensors on a prosthetic limb could act like an electronic skin, creating an artificial sense of touch.

When the sensor is placed on someone's wrist using an adhesive bandage, the sensor can measure that person's pulse wave as it reverberates through the body.

The device is so sensitive that it can detect more than just the two peaks of a pulse wave. When engineers looked at the wave drawn by their device, they noticed small bumps in the tail of the pulse wave invisible to conventional sensors. Bao said she believes these fluctuations could potentially be used for more detailed diagnostics in the future.

Blood pressure and babies

Doctors already use similar, albeit much bulkier, sensors to keep track of a patient's heart health during surgery or when taking a new medication. But in the future Bao's device could help keep track of another vital sign.

"In theory, this kind of sensor can be used to measure blood pressure," said Schwartz. "Once you have it calibrated, you can use the signal of your pulse to calculate your blood pressure."

This non-invasive method of monitoring heart health could replace devices inserted directly into an artery, called intravascular catheters. These catheters create a high risk of infection, making them impractical for newborns and high-risk patients. Thus, an external monitor like Bao's could provide doctors a safer way to gather information about the heart, especially during infant surgeries.

Bao's team is working with other Stanford researchers to make the device completely wireless. Using wireless communication, doctors could receive a patient's minute-by-minute heart status via cell phone, all thanks to a device as thick as a human hair.

"For some patients with a potential heart disease, wearing a bandage would allow them to constantly measure their heart's condition," Bao said. "This could be done without interfering with their daily life at all, since it really just requires wearing a small bandage."

The team published its work in the May 12 edition of Nature Communications. The team's research is supported by funding from the National Science Foundation and the Air Force Office of Scientific Research.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_health/~3/-oiQkXr5dnA/130516105702.htm

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Tax chief forced out in IRS scandal

By Matt Spetalnick and Kim Dixon

WASHINGTON (Reuters) - Washington's top tax official was fired on Wednesday as President Barack Obama sought to stem a rising tide of criticism over the Internal Revenue Service's improper targeting of conservative groups for special scrutiny.

With three congressional probes of the IRS looming and Republicans' calls for firings at the agency growing louder, Obama said he told Treasury Secretary Jack Lew to demand the resignation of Steven Miller, the acting IRS commissioner. Lew had done so, the president said.

"I'll do everything in my power to make sure nothing like this happens again by holding the responsible parties accountable, (and) by putting in place new checks and new safeguards," Obama told reporters in the White House's East Room.

Obama's remarks came on a day in which he tried to regain the initiative amid a series of controversies that have threatened his second-term agenda. The Democratic president said new leadership was needed at the IRS to restore public confidence in the tax agency, whose reputation for political independence has taken a hit because of scandal.

"Americans are right to be angry about it, and I am angry about it," Obama said. "I will not tolerate this kind of behavior in any agency, but especially in the IRS, given the power that it has and the reach that it has into all of our lives."

The IRS revelations have added to a sense of a White House under siege, and a president struggling to recover his political footing in the face of fast-moving events.

Republicans continue to attack the administration's handling of militants' deadly attack last year on the U.S. mission in Benghazi, Libya. On Monday, the Justice Department came under fire for seizing phone records of journalists from the Associated Press as part of a criminal probe into intelligence leaks.

Obama spoke after meeting with senior Treasury officials on ways to quell the growing uproar after a government report found that poor management led to an "inappropriate" focus on claims by conservative groups for tax-exempt status.

Obama, who had been accused by Republican critics of reacting too passively to the scandal, promised to work "hand in hand" with Congress to fix the IRS. But he acknowledged the realities of a politically divided Washington, and urged lawmakers to deal with the matter in a way that does not "smack of politics or partisan agendas."

Republicans signaled, however, they were not satisfied with Miller's resignation and that they were determined to find out whether the White House encouraged, or knew about, the effort within the tax agency to single out conservative groups for more scrutiny.

Several, including Representative Jim Jordan of Ohio, also complained they were misled by Miller and another top IRS official, Lois Lerner, over whether the agency had targeted conservative groups.

Many Republican lawmakers are sympathetic with groups associated with the conservative Tea Party movement, which have complained since 2010 about overly aggressive IRS agents.

"More than two years after the problem began, and a year after the IRS told us there was no problem, the president is beginning to take action," Senate Republican Minority leader Mitch McConnell said.

"If the president is as concerned about this issue as he claims, he'll work openly and transparently with Congress to get to the bottom of the scandal ? no stonewalling, no half-answers, no withholding of witnesses," McConnell said in an apparent reference to congressional Republicans' frustration with what they view as the administration's lack of cooperation in the Benghazi probe.

WERE LAWMAKERS MISLED?

Obama's announcement of Miller's firing came at the end of a day in which Republicans stepped up their calls for action against the agency chief.

McConnell and other Republicans, pointing to the IRS' acknowledgement that Miller knew about the targeting of conservative groups in 2012, have said that neither Miller nor his predecessor, Douglas Shulman, ever told lawmakers about the problem.

Miller had been on Capitol Hill on Tuesday to meet privately with lawmakers about the IRS scandal.

Max Baucus, a Democrat who heads the Senate Finance committee and will lead one of the investigations, said he did not believe Miller was forthcoming enough when they met on Tuesday.

"At one point, Acting Commissioner Miller knew about it and yet these practices were still going on," Republican Representative Charles Boustany of Louisiana, a member of the Ways and Means Committee, told Reuters.

In a message to colleagues after Obama's announcement, Miller said that there was a "strong and immediate need" to restore public trust in the nation's tax agency.

"This has been an incredibly difficult time for the IRS given the events of the past few days," Miller wrote.

Miller, a veteran IRS bureaucrat who took over as the agency's temporary chief six months ago, was still scheduled to testify on Friday before the House Ways and Means Committee, the first of three congressional panels to hold hearings on the IRS scandal. The Justice Department has launched a criminal probe.

Underscoring Republicans' determination to press forward with the IRS investigation, Republican Representative Darrell Issa of California, chairman of the House Oversight and Government Affairs Committee, asked Miller earlier on Wednesday to make sure that five mid-level IRS employees would be available for questioning.

Before the announcement of Miller's firing, CNN quoted a congressional source as saying Miller had said the IRS had pinpointed two "rogue" employees in the agency's Cincinnati office as being principally responsible for "overly aggressive" reviews of requests for tax-exempt status by Tea Party groups.

Democrats also have expressed outrage over the IRS' actions, but mostly have avoided chastising the Obama administration.

Sander Levin, the leading Democrat on the House Ways and Means Committee, called Obama's announcement a "vital first step in achieving accountability" for the IRS and urged officials to impose a series of recommendations made in the report by the Treasury Department's inspector general.

TOUGH TALK

Earlier, House of Representatives Speaker John Boehner summed up many Republicans' attitude toward the IRS scandal, saying: "My question isn't about who is going to have to resign. My question is who is going to jail over this scandal."

The audit issued on Tuesday by the Treasury Inspector General for Tax Administration described a series of problems within the IRS that led the agency to use "inappropriate criteria" for evaluating tax-exempt groups, in part by singling out scores of conservative Tea Party and "Patriot" organizations for increased scrutiny.

But the audit did not find evidence the IRS actions were motivated by partisan interests - a conclusion some Republicans do not accept. The notion of a federal agency targeting conservatives based on ideology feeds into a Republican narrative of growing government intrusion under Obama.

For the IRS and the administration, the stakes are particularly high in the scandal because the tax agency has an increasingly significant role in checking the tax status of non-profit groups that dabble in politics, and in enforcing parts of Obama's overhaul of the healthcare system.

Nevada Republican Senator Dean Heller is among those who plan to push legislation that would suspend $440 million of IRS funding intended to help enforce "Obamacare."

MORE RESIGNATIONS TO COME?

Republicans have also called for the removal of Lerner, head of the IRS tax-exempt organizations office. Lerner apologized on behalf of the agency when she revealed the targeting of conservative groups last week.

Aides to Republican lawmakers probing the IRS said that as their bosses seek to determine whether the White House acted improperly, another focus of congressional investigators will be an Obama political appointee: IRS chief counsel William Wilkins.

He is the top legal adviser to the IRS, which has a quasi-independent status within the U.S. government. Wilkins takes the lead on all litigation involving the IRS, from Swiss banking probes to cases against tax protesters.

Wilkins' office was made aware of the targeting of conservative groups as early as August 2011, according to the inspector general report.

The report does not make clear whether Wilkins - who reports to the Treasury Department's general counsel - himself knew of the targeting in 2011, or when he first learned of it.

Another question is whether Wilkins, whose office employs about 1,600 lawyers, might have taken the matter elsewhere within the Obama administration.

The IRS issued a statement saying Wilkins did not participate in the August 2011 meeting, which the agency said involved "staff attorneys several layers below Wilkins."

The inspector general report puts much of the blame for the targeting on incompetence by lower-level employees and dysfunction among managers, but Republicans are aiming higher.

"I refuse to believe that lower-level officials would be making those kinds of decisions," Boustany said, adding it was too early to call for any particular official's ouster.

Attorney General Eric Holder, who announced on Tuesday he was opening an FBI probe into the scandal, said the criminal investigation could include looking into possible violations of the Hatch Act, a law prohibiting political activity by federal employees.

(Additional reporting by Mark Felsenthal, Roberta Rampton, John Whitesides, Thomas Ferraro, Richard Cowan, Kevin Drawbaugh, Patrick Temple West, Dena Aubin and Nanette Byrnes; Editing by David Lindsey and Peter Cooney)

Source: http://news.yahoo.com/tax-chief-fired-over-scandal-obama-announces-000637205.html

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Google unveils three new location APIs for developers

Google IO

Save battery life and improve location data for every app

We're live here at the Google I/O 2013 keynote, where Google has started off with talking about APIs for Android. As one of its first announcements, Google is rolling out three new APIs  for developers to access the location of a device. First up is "Geofencing", which lets apps define virtual fences around areas to then do actions when the user enters or leaves the area. Every app will be able to set up to 100 different geofences.

Next, we now have "Activity Recognition", which tracks movement without the use of GPS. Using different sensors like the accelerometer, apps can track the location and movement of a device. Finally, we have a new service called "Fused Location Provider", which sounds fancy but the end result is that it improves GPS efficiency for apps. GPS will drain no more than 1-percent per hour when locking to a user's location.

We'll keep on bringing you more from Google I/O 2013 as we see it!

    


Source: http://feedproxy.google.com/~r/androidcentral/~3/Ain9Nju3u-Y/story01.htm

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Kenyan police clear protesters - and a drove of pigs - from Parliament's gates

Demonstrators are upset with efforts by Kenya's lawmakers to give themselves a pay raise.

By Fredrick Nzwili,?Correspondent / May 14, 2013

Kenyan demonstrators, some chained to each other, gather near the gate of parliament in Nairobi, Kenya, Tuesday. Police fired tear-gas, water cannons and swung their batons at protesters gathered outside Kenya?s parliament building to pile pressure on the country's legislators to drop demands for a salary increment.

Sayyid Azim/AP

Enlarge

Kenyan police?on Tuesday?fired teargas and used water cannons to disperse hundreds of demonstrators who had camped outside Parliament protesting an attempt by lawmakers to increase their own pay.

Skip to next paragraph Fredrick Nzwili

East Africa Correspondent

Fredrick Nzwili is a Kenya-based journalist with 15 years experience in writing for newspapers, international magazines, and international news organizations from Africa. Between 2003 and 2010, he covered the religious dimension of news across the continent. He has also traveled to several African countries on assignments covering peace and conflict, humanitarian work, environment, and interfaith relations and dialogue, among other subjects.?

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The protests began with a march through Nairobi's streets, with demonstrators chanting and carrying placards critical of Members of Parliament (MPs). Protesters had planned to then go inside and "Occupy Parliament," but that proved difficult after police in riot gear surrounded the building.

The police made 15 arrests, but struggled to control the agitated crowd as well as a drove of pigs ??bearing the inscriptions "MPigs" ? which demonstrators brought to the assembly's entrance. They also covered the ground with pig blood, which the pigs mingled in.

?We want to see resources being directed to service delivery, not meeting the wage bill? of lawmakers, says Morris Odhiambo, the director of the Centre for Law Research International.

According to Mr. Odhiambo, many Kenyans were living in deplorable conditions, because their tax money has either been stolen or paid to undeserving people. Nurses and teachers, who have sought pay increases, have not received serious attention from the government, he says. ?The attempt by MPs to increase their salary emphasizes the highest level of impunity.?

Kenya recently decreased the legislators? annual earnings from $120,000 to $75,000 to rein in the burgeoning salary expenses, following the creation of new state offices by a new constitution. Some analysts were already warning government operations may become unsustainable unless the government controls salaries of state officers.

Disregarding the developments, MPs have demanded an upward adjustment of the salary from the current $6,250 back to $10,000 per month, demands that have angered the public.

?If they can?t take the pay, they should resign. We want to rein in their greed. They have not done any work and we are disappointed they are seeking a pay raise even before they work,? says Mr. Simon Muoki, a young environmental rights campaigner.

?This has been our country?s problem for the last 50 years. MPs have forced decisions ? including their pay ??in disregard of the feelings of those who elect them,? says Jedida Wanjiru, an octogenarian at the demonstrations.

For the past month, the lawmakers have arm-twisted the Salaries and Remuneration Commission (SRC), a government body that?s sets salaries of all state officers. With MPs threatening to disband it, the SRC has stuck to its guns.

On Monday?the commission said it will not increase the salary even with threats and intimidation. Sarah Serem, SRC?s chairperson said the commission?s concern was how to reduce the wage bill so that the savings can be used for development work. She said Kenya's total revenue was $11.8 billion, but the country spends $5.7 billion on salaries.

?This amount is not only huge, but it is unaffordable and unsustainable. It stands in the way of the country?s development agenda,? Ms. Serem told a news conference in Nairobi.

Source: http://rss.csmonitor.com/~r/csmonitor/globalnews/~3/spDrDpG8rvM/Kenyan-police-clear-protesters-and-a-drove-of-pigs-from-Parliament-s-gates

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